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New appointment at BDI

AndrewAtterAndrew Atter is appointed Managing Director of British Design Initiative (BDI Ltd) a portfolio company facilitating collaborative innovation, accessible IP and deal making for professionals working in the innovation, design & creative communitie.

The BDI Ltd brand portfolio comprises Innovation Bank, Innovation Directory and British Design Innovation a spin-out currently out on license. Additionally BDI Ltd retains a commercial interest in Creative Barcode the UK’s unique digital Intellectual Property system designed to support the emergence of a digital assets economy, endorsed by World Intellectual Property Organisation (WIPO).

Designers, creators, content producers, innovators, entrepreneurs and inventors will all benefit from a collaborative and safe trading environment designed to facilitate, promote, share, exchange, sell and licence Intellectual Property and digital assets online or offline.

BDI Ltd brands support creators and innovators of all types to safely innovate, collaborate, gain recognition for their talents and generate new or enhanced income.

The MD appointment coincides with significant opportunity in the field of collaborative innovation and Intellectual Property trading. Following the Hargreaves Review and Hooper/Lynch Reports the UK Government has highlighted the importance to the UK creative digital economy of collaborative innovation and safe trading of digital assets.

Andrew Atter states “Achieving the right balance between accessible IP mechanisms, safe-trading environments and innovation progress will result in a positive and significant impact on the UK economy. Post the London 2012 Olympics it is vital to carry forward the UK’s reputation as a hot bed of innovation and creativity”.

States Maxine Horn, CEO “We are extremely pleased to welcome Andrew aboard BDI Ltd to drive forward its portfolio of properties at this opportune time. We look forward to working with him to significantly increase the commercial opportunities for the company, its portfolio of branded properties, its client base and its partners”

The commercial assets of British Design Initiative will be exploited to their full potential to underpin the growth area of trading commercial innovation and creative concepts with corporate businesses and likewise the trading of academically robust applied research.

An immediate opportunity lies in the expanded BDI Ltd trading partnership with Creative Barcode a radically innovative IP protection and safe disclosure system specifically designed for the digital age. It attributes and protects ideas from concept to completion and is already proven to be 100% effective in 29 countries, backed by the World Intellectual Protection Organisation.

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