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IP Day at 100% Design

IP110Blue Pencil and Top law firms support Intellectual Property Day, 18th September at 100% Design show, London in partnership with Creative Barcode.

100% Design is the UK’s largest design trade event and central to the melting pot of creativity, ideas and celebration of design that forms the London Design Festival. The show attracts tens of thousands of visitors, both national and international, keen to do business and see the latest innovations and product launches. Therefore, protecting the Intellectual Property rights (‘IP’) of exhibitors showing at 100% Design continues to be of paramount importance.

This year, 100% Design is proud to announce a new partnership with Creative Barcode (,  a company at the forefront of digital IP. The partnership will operate under an IP policy ‘Admire the Work Acknowledge the Rights’ and will dedicate the 18th September to IP activities such as one to one meetings with lawyers from some of the UK’s leading legal firms specialising in creative industries.

Blue Pencil along with other lawyers and IP advisors will be based in the International Business Centre where Exhibitors and visitors can drop in and ask a specific question or book a free 30 minute, one to one session.

In the afternoon the team intend to hold a debate between lawyers, designers and brands on the subject of the proposed changes to Design Rights law which include introducing criminal sanctions for blatant copying of designs.

18th September 2013
ACTIVITY ONE  - One to one, 10am to 5pm
Drop in or book a one to one 30 minute meeting with a UK lawyer drawn from the IP Innovation membership managed by Creative Barcode.  Details of lawyers, their firms and their specialisations will be available from Creative Barcode via This email address is being protected from spambots. You need JavaScript enabled to view it. and 30 minute, one to one appointments can be booked, subject to availability.

ACTIVITY TWO: Debate, 2pm to 3pm
Admire the Work Acknowledge the Rights
Changes via the IP Bill to Design Rights law proposes to introduce criminal sanctions for blatant copying of design. Designers whose businesses have been negatively affected by the copying of their designs are in support of criminal sanctions whilst some mass-production led retail brands fear introduction of sanctions could reduce innovation. What do you think? Will fear of creating designs considered too close to an existing design on the market reduce innovation or increase it?
This is likely to be a feisty one hour debate between designers, brands owners, retailers and lawyers. Tickets are free but please confirm by email to This email address is being protected from spambots. You need JavaScript enabled to view it.


100 logo 3100% Design is officially the UK's largest design trade event and the commercial cornerstone of the annual London Design Festival.


Held at the Earls Court Exhibition Centre in London, this year's event takes place on 18-21 September.The 20,000 sq.m show, which provides a focus on four key industry sectors, establishes a launch pad for new brands and is expected to attract over 30,000 visitors in 2013, dominated by architects, interior designers, and a host of international visitors.

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CB logo stripes strap RIn just over two years, Creative Barcode has attracted thousands of users from more than 29 countries and has gained the endorsement of the World Intellectual Property Organisation (WIPO).
The CB system has never been breached.
Creative Barcode comprises a digital App (not mobile), QR code-based identifiers, a database-driven portal, a file transfer facility and a Trust Charter and Transfer of Ownership facility. The App enables users to generate their unique QR codes embedded with their ownership Meta Data and contact details, where applicable, plus other formal registrations and licensing information.

Uniquely a QR code can be edited to simultaneously update every item it has formerly been applied to, whether online or in print. Thus, if an item of work and its IP is sold outright it only takes 3 minutes to change ownership details and simultaneously apply worldwide.

Creative Barcode is a trusted brand.  Its digital and visible IP system has removed a great deal of the IP complexity from early stage concept disclosure. Online, internet users can easily recognise 'Rights Reserved' or 'Free-Use' terms associated with the creative work and can swiftly contact the creator to gain permission to use, to license, to purchase or to commission original works.

Creative Barcode trust charter operates to three key principles - Etiquette (ask permission), Trust (don't rip me off), Ethics (do the right thing).

The principles are easy to abide by and hence the Creative Barcode system has built a substantial international framework around trust and ethics all supported by the WIPO's mediation service.

If you Value it, Barcode it

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